Course Overview

Exporting is the process, which delivers your product or services to a consumer or client in a foreign market. The principles, practices, and techniques of domestic and international marketing have much in common. A company, which is successful in its domestic market segment, should have the basic abilities and qualities to be successful in an export market. The biggest threat to potential success, however, is to make the assumptions that the key factors, which determine your success in the domestic market, will be the same in an export market. This course aims at enhancing learners export competence necessary for them to access the export market. The training is set to assist new and potential exporters to build their export capability for the regional market. The program is delivered in 3 stages: 1) Building Export Strategy, 2) Developing Production, Marketing, and Transaction capability, 3) Establishing Export Linkages. Transition through the three stages among beneficiaries of the training is on merit, informed by a commitment to learning and determination to the course of business. ETT enables you to establish a holistic view of the export business, underscoring the synergistic interplay of the business cycle that includes development of export strategies and a plan for their implementation, export business promotion, export transaction, fulfilling export orders, and getting paid.

Course Outline

• Module 1: Export Business Strategy
• Module 2: Managing Export Production & Marketing Operations
• Module 3: Managing Export Finance, Logistics and Transactions

Course Outcome

By the end of this course you will be able to:

• Illustrate export business as an integrated system
• Take calculated action informed by well thought through export strategy
• Establish requisite capabilities to produce the intended offer to the intended group of customers
• Outline critical factors in streamlining operations so as to produce the required quantities
• Explain how to streamline operations so as to produce at a competitive cost
• Configure production infrastructure so as to produce at the required level of quality
• Set up production so as to produce on time
• Understand how to produce at a competitive cost